Jobs

At Creative Tops we are all about the people. We are an exciting, dynamic company to work for, always challenging and fast-paced, it’s an environment that rewards people who think beyond the confines of their everyday job role.  It’s a truly entrepreneurial company that thrives on creativity, dedication and hard work.

Kick start your Creative Tops career today! Browse through our list of current vacancies and apply by sending a covering letter and your CV to HR@creative-tops.com

VACANCY- BRAND MANAGER           

 

Reports to: Marketing Manager
Department : Marketing Department

Role purpose: We currently have an exciting opportunity for a Brand Manager to join our Dine Marketing Department. This is a fantastic opportunity for a forward thinking, brand savvy marketer to actively form and nurture a portfolio of key brands, utilising all elements of the marketing mix.

 

Key accountabilities:

  • Manage a portfolio of brands including identification of new brand opportunities.
  • Define individual brand propositions for each brand in your portfolio including creating pen portraits and a consumer road map.
  • Create engaging consumer targeted communications, drawing out all product features and marketing call outs, including copywriting and briefing design and photography.
  • Create the trade selling story with compelling rationale and positioning.
  • Develop brand plans for in-store campaigns including fixturing, launch packs, merchandising concepts, ranging and POS.
  • Create inspiring social media and web content to build brand engagement.
  • Constantly monitor consumer demographics and insight to then link with the product team, identifying new product development opportunities.
  • Implement positioning for each brand and become the brand guardian to develop brand equity.
  • Fully analyse channel, product and brand performance in line with activity and ROI.
  • Work with the Marketing Manager, Visual Merchandiser/photographer,  and external agencies and photographers to produce our annual and bi-annual trade catalogues including copywriting and extensive proof reading.
  • Create engaging, informative copy, which is suitable to use across all digital channels and to create and deliver content in line with our brands tone of voice.
  • Trade PR – including writing press releases and product features.

Essential experience:

  • 5 years+ marketing experience in communications or brand type roles.
  • Mandatory demonstrable expertise in product and instore comms e.g. Retail Solutions and POS.
  • Experience in brand management principles from defining the brand proposition through to the creative execution.
  • Preferred experience in retail marketing or consumer durables brand marketing or communications.
  • An understanding of channel management.
  • Experience of creative briefing to agencies, photographers and stylists including extensive copywriting.
  • A commercial and practical mind-set – creativity balanced with consideration for implementation and ROI.
  • Excellent interpersonal and team working skills – joining a team of four marketers, and working closely with design, buying and QC teams.
  • An ability to juggle multiple projects on an on-going basis and meet tight deadlines through efficient organisational skills.
  • Enthusiasm and a pro-active work ethic with the personality to enjoy working in a dynamic and fast paced environment.
  • A starter and finisher with the ability to think independently.
  • Willingness to work on their own initiative within a busy team and under pressure of tight deadlines.
  • Exceptional proof reading and attention to detail.
  • Fully IT literate.
  • Degree qualified.

 

Technical / Functional skills:        

  • Microsoft Office (word, excel, outlook, powerpoint).
  • Photoshop and Indesign skills are desirable but not essential.

 

 
Apply by sending a covering letter and your CV to HR@creative-tops.com